Alderfer's ERG Theory of Motivation

Alderfer’s ERG Motivational Theory

  • (E) Existence Needs: The primary wants to fulfill the minimal stage of existence
  • (R) Relatedness Needs: Social and household wants, the necessity to really feel cherished and belong someplace
  • (G) Growth Needs: The want to provide one thing helpful; to be inventive or have interaction in significant duties

The ERG Theory of Motivation was developed by Clayton Alderfer in 1969. It was developed as an enlargement of the concepts proposed by Maslow with the Hierarchy of Needs. (Or see a later enlargement to Maslow’s Hierarchy of Needs)

The ERG Theory of Motivation is worried with determining the motivating components behind human habits on a person, moderately than a bunch, stage. It goals to reply the query of “Why does an individual do the issues they do?”


Books on Motivational Theories


 

With this, the speculation proposes to group Maslow’s Hierarchy into core ideas of Existence Needs, Relatedness Needs, and Growth Needs. However, every stage of ERG Needs doesn’t should be accomplished earlier than working to fulfill the wants of the opposite ranges. Alderfer proposed that all the wants may very well be labored on concurrently. You can work in your primary wants of gaining meals and have interaction in inventive works whereas doing it.

In some cases, a necessity could also be too tough for an individual to work on. If this occurred, an individual would then regress to satisfy a neater to acquire want. For instance, if an individual discovered it too tough to do inventive or participating work that meets their Growth Needs, they could regress to specializing in their household or social circle with Relatedness Needs.

Maslow/Alderfer ERG Diagram

Alderfer’s ERG Theory / Maslow’s Hierarchy of Needs

Existence Needs

Much just like the decrease ranges of Maslow’s Pyramid, the Existence Needs focuses on the core fundamentals one must stay and really feel safe of their surroundings. This may be the necessity to procure meals, employment, housing, and the necessity to really feel secure within the surroundings they stay in.

Relatedness Needs

Relatedness Needs are about household and socialization wants. This is the necessity to belong someplace with a bunch, it’s the social construction of the person. We discover a sense of who we’re primarily based on our group, so it is usually centered on exterior circumstances for shallowness wants.

Growth Needs

Most individuals have a need to do work that truly means one thing deeper than simply getting them the fundamentals they should stay. This could also be fulfilled by means of mental stimulation, a inventive outlet, or by serving to others. The Growth Needs focuses on this need to do extra than simply have a job.

 

Sources

Alderfer, C. P. (1989). Theories Reflecting My Personal Experience and Life Development. The Journal of Applied Behavioral Science25(4), 351–365. 

Caulton, J.R. (2012) The Development and Use of the Theory of ERG. Retrieved from:

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